PRIVACY POLICY

CyberAgent, Inc. (“Company,” “we”, “us” or “our”) maintains this Privacy Policy (“Privacy Policy”) that summarizes the treatment of information provided or collected on the sites and in connection with our various services (collectively, the “Services”) where this Privacy Policy is posted, including, without limitation: (1) our websites , (2) our applications and related services for Mobile Devices (defined below), including those accessible through third party social networking sites or platforms, including Facebook and Twitter (“SNS”) (collectively, the “Applications”) and (3) our advertising services.

By accepting our Privacy Policy and the applicable Terms of Service you consent to our collection, use and disclosure, and storage of your information as described in this Privacy Policy.

A. Types and Collection of Information
1. Types of Information We Collect
We collect two basic types of information in connection with our Service: (a) Personal Information and (b) Anonymous Information. Personal Information, Anonymous Information and Aggregated Information as used in this Privacy Policy are defined below:

“Personal Information” means information that identifies (whether directly or indirectly) a particular individual, such as the individual’s name, postal address, email address and telephone number.

“Anonymous Information” means information that does not directly or indirectly identify, and cannot reasonably be used to identify, an individual person. When Anonymous Information is directly or indirectly associated with or combined with any Personal Information, such Anonymous Information will also be treated as Personal Information.

“Aggregated Information” means information about groups or categories of persons, which does not identify and cannot reasonably be used to identify an individual person.

2. How We Collect Your Information
Information Collected Directly From You
When you interact with the Service, we collect information (including Personal Information) you provide to us directly as described below:

Information Through Mobile Devices. When you access the Service (during the registration process or otherwise) through your mobile telephone or other mobile device (collectively, “Mobile Device”), we collect (i) Mobile Device type and manufacturer; (ii) mobile carrier; (iii) Mobile Device identifiers (“Device ID”); (iv) telephone number; (v) Internet Protocol address; (vi) geographic location/country/zip code; (vii) platform version; (viii) installation, navigation, access, interaction, impression and engagement information; (ix) network connection type (3G, 4G, WiFi, etc.), (x) browser type, (xi) Mac address, (xii) iOS advertiser ID, (xiii) in-game ID and (xiv) such other information you voluntarily provide to us. In addition, we collect information you provide when you sign up to have Short Message Service notifications set directly to your Mobile Device. We use your Device ID to verify, audit and analyze your use of the Services. Please note that the Device ID alone does not constitute Personal Information.

Customer Service and Technical Support. When you communicate with us in connection with customer service and technical support, we will collect and store your contact information (including name, nickname, in-game ID and email address), information about your use of the Service, your user ID and such other information you voluntarily provide to us in connection with such inquiry.

Information Received from SNS. When you use or access an Application through an SNS, you allow us to access and obtain certain information from your profile through such SNS and the applicable SNS platform Application Programming Interface (“API”). The information we receive varies by the Application and by the privacy settings you choose for the SNS and may include Personal Information, including, without limitation, the following, as allowed by you, the SNS and your privacy preferences: (i) your first and last name; (ii) your profile picture or its URL; (iii) your user ID number; which is linked to publicly available information such as name and profile photo; (iv) the user ID numbers for your friends that are also connected to our Application(s); (v) login e-mail you provided to the SNS when you registered; (vi) your physical location and that of your access device(s), (vii) your password and (viii) your gender. By using our Application(s) through an SNS, you are authorizing us to collect, store and use/disclose any and all information you agreed the SNS could disclose to us through the API, including Personal Information, in accordance with this Privacy Policy.

Information Disclosed on Forums. You may also choose to disclose information in our chat rooms, diaries, communities, blogs, web forums, message boards or other public forums in Applications and our Sites (collectively, our “Forums”). You acknowledge and agree that information you disclose in such Forums is public information, and there is no expectation of privacy or confidentiality.

Other Sources. We may collect your information from other sources, including, without limitation, other users of the Service and third party service providers and partners. For example, we collect information you provide to us or third party partners when you enter promotions, sweepstakes and loyalty programs.

Information Collected by Automated Technologies
When you interact with the Service, we collect Anonymous Information through automated technologies as described below:

Cookies. A “cookie” is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive or Mobile Device. We may use cookies to track Anonymous Information about our users (e.g., user name, pages viewed, time spent on our Service, games, and the sites and applications visited just before and just after our Service for statistical and market research purposes).

We use cookies to collect information about our users’ browser activities. We may also use local shared objects also known as “flash cookies” to collect information from you.

You have choices with respect to cookies. By modifying your browser preferences, you have the option to reject all cookies, or limit the type of cookies you allow. Flash cookies operate differently from browser cookies and cookie management tools available in a web browser will not remove flash cookies. To learn more about and manage flash cookies you can visit www.adobe.com. Rejecting or limiting the type of cookies may, however, in limited instances prevent you from accessing certain features on our Service.

Analytics Services. We use certain analytics services provided by third party vendors (collectively “Analytics Vendors”) to collect and analyze data concerning the characteristics and activities of users of our Services (collectively, “User Data”). User Data may also include: analytics software agent version, platform, SDK version, timestamp, API key (identifier for an Application), Application version, Device ID, session start/stop time, locale (specific location where a given language is spoken), time zone, and network connection type ((3G, 4G, WiFi, etc.)). The Device ID may also be hashed to an Analytics Vendor-issued ID. In addition, an Analytic Vendor may collect the following User Data: User ID, latitude and longitude, gender, birthday, events, errors, and page views. Finally, the Analytics Vendors may also collect your IP address through an HTTP request. The Analytics Vendor may collect the User Data as a result of data being sent to its servers from their software “agent” which may be embedded in an Application.

Analytics Vendors may use “cookies.” The information generated by the cookie about your use of our Service (including your IP address) may be transmitted to and stored by the Analytics Vendors on their respective servers which may be located in the United States, Japan or elsewhere in the world. The Analytics Vendors will use this information for the purpose of evaluating your use of our Service, compiling reports on activity for website operators and providing other services relating to website activity and internet usage. The Analytics Vendors may also transfer this information to third parties where required to do so by law, or where such third parties process the information on the Analytics Vendors’ behalf. The Analytics Vendors will not associate your IP address with any other data held by the Analytics Vendor. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our Site(s).

Log Files. Like most Internet services, we may also use log files on the server side to collect information from you. Your information held in log files includes your computer’s or mobile device’s IP address, browser type, browser language, e-mail application, Internet service provider, referring/exit Web pages, computer platform type, date/time stamp, and user activity. The software enabling our Services has associated log and temporary files that are stored on our servers. These files store your account information, preference settings, system notifications as well as other data necessary to enable you to use our Service. Your information may also be collected in connection with regularly performed server backups.

Tracking Technologies. We may utilize a variety of tracking methods to collect information from you, including, without limitation web beacons (also known as Internet tags, pixel tags and clear GIFs). Web beacons are small pieces of data that are embedded in images on the pages of websites to analyze the traffic patterns, such as the frequency users visit various areas of our Services. Pixel tags may allow us to advertise more efficiently by excluding our current users from certain promotional messages or identifying the source of a new installation. These methods may involve collecting information directly from you or to another entity authorized by us to collect your information on our behalf. We also use these methods in HTML e-mails that we send to determine whether the recipients have opened those e-mails or clicked on links in those e-mails. The information that we collect through tracking technologies is Anonymous Information.

Third Party Advertisers. Many advertisements are managed and placed on the Service by third parties. These third party advertisers may use cookies, web beacons or similar automated information collection technologies on your computer or Mobile Devices to collect Anonymous Information from you. We may share your Personal Information with certain third party advertisers to help them deliver more relevant advertisements through their ad networks. In some cases, we may have access to information from cookies, web beacons and similar automated information collection technologies used by third party advertisers on our Services and this information may permit us to identify other sites or services that you have visited that are also associated with the third party advertiser.

The use of cookies, web beacons, or similar automated information collection technologies by third party advertisers is subject to their own privacy policies. Once you have clicked on an advertisement and have left the Service, our Privacy Policy no longer applies and you must read the privacy policy of the applicable third party advertiser to see how your information will be collected, stored and used as part of their service. Specifically privacy choices you have made on the third party site or platform will not apply to our use of the information we have collected directly from you or through our automated technologies.

Click Through URLs. Some of our Services, including email messages, use “click-through URLs” linked to other content on our Services. We track this click-through data to help us determine interest in topics and use of the Services.

B. Use and Disclosure of Personal Information
Our use and/or disclosure of Personal Information collected from you is set forth below. Our collection, use and disclosure of Anonymous Information and Aggregated Information are not subject to any of the restrictions in this Privacy Policy.

1. Use by Company
We may use your Personal Information for any one or more of the following purposes:

(a) to operate, maintain and improve our Service;
(b) to conduct market research analyses, including, without limitation, to analyze user characteristics and usage patterns in order to better understand how our Services are used and market them more effectively and to optimize the display of advertisements;
(c) to prevent or investigate actual or suspected fraud, hacking, infringement, or other misconduct or illegal activity involving our Service;
(d) to respond to customer service and technical support inquiries, troubleshoot problems, investigate incidents, and handle complaints;
(e) to provide the Services to you and our customers;
(f) to comply with any applicable law, regulation, legal process or enforceable government request;
(g) to send notices, such as communications about changes to our Terms of Service, this Privacy Policy and other Service-specific policies, and to enforce applicable terms and conditions set forth in such policies;
(h) to enable user-to-user and others in-Service communications and interaction;
(i) to enable us to link your game ID with other game platforms;
(j) to enable us to deliver information to SNS when you use or access an Application through such SNS; and
(k) protect against harm to the rights, property or safety of the Company, its users or the public as required or permitted by law.

The Company processes Personal Information on our servers in the United States of America, Japan and in other countries. In some cases, we may process your Personal Information outside of your country.

*Any promotional emails we send will identify us as the sender and will include our contact details. Moreover, such emails will provide for an unsubscribe option. In addition, your consent to receiving promotional emails will remain current until you advise us otherwise in writing.

2. Disclosure to Third Parties
Third Party Service Providers. We may disclose your Personal Information to third party service vendors and partners (including carriers and content providers) in connection with our provision of the Services. Such third party service vendors and partners may be located in countries other than your country of residence and provide such services as payment processing, data analysis, e-mail delivery, hosting, order fulfillment, infrastructure and network storage, customer service, technical support, auditing, content licensing and promotional services.

Developers and Advertising Customers. We may disclose your Personal information to Application developers and third parties engaging us to provide advertising services. This may include providing information to advertisers so as to allow such advertisers to assess the effectiveness of our provision of the Services.

Advertising of Third Party Products and Services. Subject to Article (D)(2), we may share Personal Information with third party advertisers for their direct marketing purposes. We may share (i) Aggregated Information; (ii) Anonymous Information; and (iii) certain technical information to develop and deliver targeted advertising in the Service and on the websites of third parties.

Affiliates. We may disclose Personal Information to our “Affiliates” (which shall mean subsidiaries, parent companies, joint venture partners and other corporate entities under common ownership located in the United States, Japan or anywhere else in the world) for the purpose of transferring and processing such Personal Information based on our instructions and for such purposes as described in this Privacy Policy.

Ownership Change. In the event Company combines with another company in the future through a corporate merger, sale, acquisition, liquidation, reorganization, consolidation, bankruptcy, joint venture or other similar ownership change process, your Personal Information may be transferred with the business or a part of it, or may be sold as an asset of the business, to the successor organization in such transaction. If material changes to the Company’s privacy practices will occur as a result of such transaction, you will be notified via prominent notice in our service of any change in ownership or uses of your Personal Information, as well as choices you may have regarding your Personal Information.

3. Safety, Security and Legally Required Disclosures
Your Personal Information, and communications you make within the Service, may be accessed and disclosed if we believe that our Service is being used in the commission of a crime, when we believe in good faith that there is an emergency that poses a threat to the safety of you or another person and when necessary either to protect our rights or property including to enforce our Terms of Service, or for us to render the service you have requested.

We may also disclose Personal Information when required by law, regulation, court order, or in response to a subpoena or litigation discovery request, or in the good faith belief that such action is necessary in order to conform to the edicts of the law or comply with a legal process served on us. In addition, we will make any legally required disclosures to government authorities and provide notice to you of any breach of security, confidentiality or unauthorized release of personal or private data in accordance with applicable laws, rules and regulations.

C. Storage of Information and Security
We employ reasonable measures (both online and offline) to protect the security of information we collect from you. Such information is housed in secure databases, equipment and servers located in the United States, Japan and/or in other countries. The databases, equipment and servers we utilize may be owned by third party providers. To prevent unauthorized access, loss, or misuse, maintain data accuracy, and ensure the appropriate use of information, we have put in place physical, electronic, and managerial procedures to safeguard and secure the information we maintain. We use industry-standard technology, such as firewalls, in an effort to protect the confidentiality of your Personal Information. Moreover, in addition to password protection offered in connection with your Service account, we encrypt your transmission of sensitive information to us (e.g., account passwords and payment-related identifiable information) via SSL (secured socket layer) protocol in the interest of heightened privacy protection and information integrity.

Although we take reasonable precautions against possible security breaches of our Service, databases, equipment or servers, and records, we cannot guarantee that unauthorized access, hacking, data loss, or other security breaches and factors beyond our control will never take place and result in disclosure of your Personal Information. Accordingly, we disclaim any guarantees, warranties or representations relating to maintenance or nondisclosure of any Personal Information collected from you. We strongly urge you to take reasonable measures at all times (online and offline) to protect your Personal Information, including your password and other sensitive information.

In addition, while we strive to protect your Personal Information, you should know that information sent over the Internet, whether by e-mail or by using one of our on-line forms, is not necessarily secure against interception. Therefore, we cannot be responsible for such interception and cannot guarantee the security of such information.

We will investigate, attempt to resolve and take all reasonable steps necessary to ensure that your Personal Information and data is treated securely and in accordance with this Privacy Policy.

D. Additional Privacy Policy Terms
1. Notification of Changes
We reserve the right to update and change the terms of this Privacy Policy at any time. If we decide to update and materially change the terms of our Privacy Policy, we will post those changes in our Services and/or on the applicable Sites, and in the updated Privacy Policy. You should periodically check this Privacy Policy for updates. By continuing to access or use the Services after we have posted an updated Privacy Policy or have provided you with notice of a modification, you are agreeing to be bound by the modified Privacy Policy. If the modified Privacy Policy is not acceptable to you, your only recourse is to cease using the Services.

2. Links to Third Party Websites, Online Services and Offers
Our Service may contain links to other websites, services and/or offers from third parties. We are not responsible for, nor will it be liable to you or any third party for, your interaction with such third parties or the information requests initiated by such third parties or the subsequent use, treatment or dissemination of information (including any Personal Information) you voluntarily chose to provide to them. You should review the applicable privacy policies and information practices of such third parties carefully before providing any information to them. Moreover, if you have any questions or concerns, you should contact the third party directly.

3. Language
The controlling language of this Privacy Policy is English. If you have received a translation into any other language, it has been provided for your convenience only. The English version of this Privacy Policy shall govern to the extent of any inconsistency between the English version and any translated version.

4. Contact Us
If you have any questions, inquiries, requests, complaints, or comments regarding this Privacy Policy, or have other questions or suggestions about our privacy practices, please contact us via e-mail at dailyapps@cyberagentnyc.com

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